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Revenue Design

Discount policy

A discount policy states what a discount is exchanged for, who may grant which magnitude, and what the concession costs the company, as distinct from an approval workflow, which only routes the request.

A policy answers the question a workflow cannot: should this discount exist. Discounts should be purchased, with term length, prepayment, volume commitment, reference rights, or a narrowed scope. A discount granted for nothing teaches the market that list price is provisional, and that lesson propagates through every subsequent negotiation.

Policy also has to state the decay. Without one, quarter-end discounting becomes the standing expectation and realised price ratchets downward year over year, one defensible exception at a time.

Where it breaks

Approval thresholds exist but nothing defines what the buyer must give in return, so discount depth tracks quarter-end pressure rather than deal value.

Related terms

Pricing logic
Pricing logic is the governing rule set that determines what any given customer pays, as distinct from a price list, which is only its output.
Deal desk
A deal desk is the control point where non-standard commercial terms are reviewed, approved and recorded before they become contractual obligations.
Price realisation
Price realisation is the net commercial amount on a declared basis after applicable discounts, credits, and concessions, divided by the relevant pricing or billing quantity when useful.
Contract shape
Contract shape is the structural form an agreement takes, term length, commitment level, billing frequency, ramp, and the conditions under which any of them change.

Field notes on this

  • Your pricing is a list, not a logic

    A price list says what things cost today. It cannot say what to charge the deal in front of you, which is why realised price drifts and nobody owns the drift.

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