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Revenue Operations

Single source of truth

Also called: SSOT

A source-of-truth designation names the authority for one object, field, event, artifact, role, or decision within a stated scope and effective period.

The phrase single source of truth is often mistaken for one tool or one universal number. A CRM can hold opportunity state, Finance can own accounting treatment, and a reporting model can own one issued measure. The designation must state which decision it supports rather than claiming authority over every representation.

A useful test asks whether the named owner, rule version, source, mapping, and consumers are visible. Independent representations may remain legitimate when they answer different questions; reconcile them instead of forcing false identity.

Where it breaks

Numbers agree in a given month by coincidence of independent implementations, and diverge the moment one is edited.

Related terms

System of record
A system of record is the designated authoritative source for a given entity or field, the one place where, if two systems disagree, this one is right.
Metric definition
A metric definition is the governed specification of a measure, its formula, source fields, filters, grain, owner and known limitations.
Revenue data model
The revenue data model is the set of objects, relationships and required fields that every revenue-facing process reads from and writes to.
Change control
Change control is the governed process for proposing, reviewing, releasing and recording modifications to the revenue system, its fields, definitions, automations and stage criteria.

Field notes on this

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